From time immemorial, men have wielded significant influence in the gambling market. But times have changed, and many women have climbed to the top of the business.
Recently, there’s been an increase in the number of women who have conquered the obstacles in the gaming market and substantially established themselves in a male-dominated industry.
This article will explore how women have been involved in the industry, their contributions and accomplishments, and how accommodating society has been to this recent development. Questioning the Stereotype. It is no longer unusual to see women gambling, unlike in the past when it was frowned upon and tagged ‘unladylike .’This has improved the standard of the gambling business and enhanced inclusivity for everyone —regardless of gender. Women have begun to wield influence in the industry by engaging more as participants. Forbes reports that women are signing up for mobile sports betting apps at a faster rate than men. Aside from participating, they’ve also begun to assume top positions in the professional Sector of the industry.
For instance, some women like Amy Howe, the CEO of Fanduel, a national betting company, and Jette Nygaard-Anderson, the CEO of Entain, a betting company, are currently occupying leadership roles and exerting authority in the gambling industry. This goes further to show that the gambling industry isn’t just all about betting for women. In it, they’ve found a profession and built their portfolios, which made and is making them outstanding around the globe.
More so, more women-friendly games, like Roulette, Jackpot slots, and Slingo, have been established specifically for women, which has led to an increase in the participation of women. Aside from the fun of gambling, these games have also been said to help women relax and momentarily get away from reality.
Women in the iGaming Sector
Despite female bettors making up a substantial 36% to 40% of the gambling market, the representation of women in the professional field is very inadequate.
However, there is an occurring shift as more women have joined the industry and made a significant impact. The iGaming industry is still in its early establishment, with women holding authoritative roles in various management stages. An example is Denise Coates, the CEO and founder of Bet365. Nevertheless, it is worth knowing that aside from Denise, there are more successful women in the gambling market. And there is also progress in the positive movement for gender equality in the gaming industry. We shall soon see the result of the surge in expansion in the gambling market.
The Role of Technology in Women’s Gambling Sector
Contemporary technologies have facilitated the increase in the number of women who gamble, especially with online sites having been made accessible to all and sundry.
Also, with the help of the internet, online gambling has increased the range of gambling participants, thereby questioning the conventional perception of the average bettor.
According to statistics published by the National Library of Medicine, as part of their research on the different ways men and women deal with impulsiveness and risk-taking, they found that 36% to 40% of current bettors in the gambling market are made up of women. Although there is a constant fluctuation in the ratio, it doesn’t ignore the fact that many women gamble, and technology plays a significant role by making it easier for them. We expect to see more women enter the gambling industry with the help of modern technology.
Engaging Women in the Gambling Market
Women bettors often need something to attract them to bet in the gambling market. To engage them, it is essential to:
- Create inclusive content and women-friendly games that resonate with the preferences of female bettors. For instance, including the production of HD video content would excite them and showcase the social part of online gambling.
- Use social media platforms to meet and connect with other female bettors. This way, they can be able to share their gambling experiences and bet-related stories, relate better with each other, and be compelled to participate more in the gambling market.
- Create interactive polls that can be used to engage other female gamblers in their demography, thereby establishing a sense of community between female bettors.
- Provide more seamless online sites and informative articles about online gambling and casinos. With a better and user-friendly site, women will find online gambling more exciting and look forward to it.
- Target geo markets accordingly. For example, women in Kentucky have a history of gambling during the Kentucky Derby, so they tend to be more engaged with horse racing events than other sports. Now that sports gambling is legal in Kentucky, online sites could target this event for marketing purposes to women.
- Make provision for enticing incentives for each bet staked. This way, female bettors would want to engage more in betting.
Women: Key to the Expansion of the Gambling Market
The growing influence of women in the gambling market is a significant driver of expansion in the betting industry. According to a 2019 report by the American Gaming Association, women account for approximately 31% of all bettors, a significant portion of the market. Global Wireless Solutions has also reported a 115% increase in the percentage of female bettors compared to 2020, indicating a rapid growth in their presence. This trend suggests that the gambling market is likely to continue expanding as more women participate in betting activities.
Frequently Asked Questions (FAQs
What Games do Women Play More?
Female bettors mostly play bingo, raffles, slot machines, and casino games like solitaire and word games.
How Can I Bet Responsibly as a Woman?
There are several tips on how you can bet responsibly.
But generally, one should have a budget for betting, take periodic breaks from gambling, try not to chase one’s losses, and never bet under the influence.
Conclusion
Finally, the gambling industry has gone through a vast expansion driven by women’s presence. The once male-dominated industry has witnessed a surge in the participation of women in the past, and a lot more still to come. With society accepting female bettors, the betting business heralds a future era of growth where more prominent women emerge from the industry. This will create a more engaging experience for female gamblers.
