Jacket patches have a rich history that dates back centuries. Their history is deeply embedded in military traditions, symbolism, and various cultural movements. From their practical origins to a symbol of self-expression and identity, jacket patches have evolved and adapted to reflect the changing tastes and values of society. But the question stands, Are jacket patches still popular in 2023? Let’s see, shall we?

From Military to Fashion – A Journey Through The Patches

The origins of jacket patches can be traced back to the military. Soldiers in ancient armies used patches on their uniforms as a way to denote their rank, unit, or achievements. These patches were typically made of fabric and were sewn onto uniforms for identification and recognition. In the following years, this practice was introduced in Girl and Boy Scouts too. These badges were proudly displayed on their uniforms, creating a sense of accomplishment and identity.

As years passed and the world became ridden with war and destruction, military patches became highly decorative and intricate. Different units and divisions had distinctive patches. These patches often featured colorful designs and intricate details and served as morale boosters and a source of pride for soldiers.

Soon, embroidered patches left the war zones and gained popularity as a symbol of rebellion and individuality within the counterculture movements. Hippies, punks, and other subcultures used patches to customize their clothing, sending political and social messages through their attire.


The now-in-style patches continued to be a part of fashion trends in the 1980s and 1990s. Music and pop culture icons, such as rock bands and skateboarders, embraced patches as a means of self-expression. This era saw the rise of patch-covered denim jackets and vests.

Today, the chenille letter patches carry their history proudly while continuing to evolve and become a symbol of art and culture.

Are They Still Popular? Of course!

Lately, jacket patches have been experiencing a resurgence in popularity, particularly in fashion and streetwear circles. And why shouldn’t they? After all, the small patches have so much to offer!

Representation Of Identity And Individuality

Patches are versatile tools for individuals to communicate who they are and what they stand for. They allow individuals to express their characteristics, interests, affiliations, and values. It’s easy to choose or design jacket patches that reflect a person’s specific interests. By selecting patches that resonate with us, we can create a personalized garment that showcases our unique identity.

Apart from this, some patches also feature symbols or designs associated with past experiences or memories. These patches evoke nostalgia and allow individuals to carry a piece of their personal history with them, serving as a reminder of significant moments or places. People with a history of chronic diseases or mental health issues often carry around these patches as a reminder that they got through the worst times.

Artistic Expressions

The creation of patches itself is a form of textile art. From selecting fabrics and threads to the stitching or embroidery techniques used, patches involve intricate craftsmanship and attention to detail. Hence, the use of jacket patches is the best artistic expression. Just go to an Art university, and you’ll spot tons of students wearing jacket patches to represent their inner artist.

Certain artistic movements and subcultures, such as street art and graffiti have heavily influenced the design of patches. These subcultures prioritize artistic expression as a core element of their identity. Moreover, you can quite easily find various patch designs that are a result of collaborative efforts between artists and clothing designers. These limited-edition patches are highly sought after by collectors and fashion enthusiasts.

A Sense Of Community

In various subcultures, such as punk, goth, or hip-hop, patches are integral to the style and identity of the group. They help members of these subcultures distinguish themselves from the mainstream and identify with their chosen subculture’s values and aesthetics. This helps them represent themselves and also feel a sense of community among peers who hold similar values.

Branding And Marketing

Nowadays, using the latest trends for marketing is one of the best ways to foster brand loyalty. Showing people that you are up to date with everything that happens around the globe instills trust and builds brand attraction. That’s why incorporating jacket patches into branding and marketing strategies can be a creative and effective way to increase brand visibility.

The versatility of patches allows for a wide range of promotional opportunities, making them a valuable asset for businesses and individuals alike. Businesses often create branded patches as promotional merchandise.


These patches can be given away or sold to customers, serving as both a marketing tool and a source of revenue. Furthermore, distributing jackets or clothing with branded patches at events or trade shows can be a powerful marketing strategy. It ensures that attendees carry your brand with them, increasing exposure and engagement.

In today’s world of constant media attention and everchanging trends, many famous brands, influencers, and celebrities are using letter patches to up their game and attract customers.

Let’s Patch Things Up – Celebrity Style

In the past few years, many celebrities have been seen sporting jacket patches with various outfits. Here are some celebrities who have been seen confidently donning outfits adorned with embroidered patches, showcasing their unique style and love for this timeless trend:

Former One-direction Member; Harry Styles

As a fashion trailblazer and musician known for his style, Harry Styles has made embroidered patches a staple of his wardrobe. Whether it’s a bespoke Gucci suit with intricate patches or a casual denim jacket adorned with playful designs, Styles effortlessly incorporates patches into his fashion repertoire, elevating each outfit with his signature flair.

Jared Leto; Our Very Own Joker

Actor and musician Jared Leto is no stranger to bold and artistic fashion choices. His liberal style often includes outfits featuring embroidered patches, reflecting his love for unique and eye-catching garments while always making a statement.

The Queen; Rihanna

Rihanna has embraced the embroidered patch trend in her own distinctive way. She often combines high fashion with streetwear, effortlessly incorporating patches into her outfits. Her diversified style is loved by all and has become a trendsetter among the young.

Famous Brands Following the Trend

Gucci has been at the forefront of the patch trend, often featuring embroidered patches on its luxury jackets and denim pieces. These patches are a significant part of their eclectic and artistic aesthetic.

Keeping up in the race, Ralph Lauren’s Polo line has also embraced the patch trend, adding patches to classic pieces like denim jackets and polo shirts. Other brands, such as Balenciaga, Supreme, and Tommy Hilfiger also occasionally include patches in their clothing lines.

And we all know about the history of Levi’s and their famous back patches.  

Closing Remarks

The celebrities, famous brands, and influencers exemplify how embroidered patches can be used to infuse personality and creativity into fashion choices. Whether they opt for high-end designer pieces or casual streetwear, these stars showcase the enduring appeal of this timeless trend in the world of celebrity fashion. Following the trend, you can also make a statement using jacket patches on your outfits.